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August 19

Outsider’s Guide: Let’s talk some fashion

Good spot

BY SUZANNE SMULDERS – Little boutiques with local designer items and concept stores with unique products and great interior styling…. In ‘De Pijp’ area you can find some amazing places to shop. Quite some inspiration to take in, especially when they have a beautiful story to add up to it. Suzanne tells you all about her favourite concept-store ‘Charlie + Mary’.

One of my favorite places in Amsterdam is Charlie + Mary. I discovered this ‘true fashion concept store’ when walking my dog Maurice through my neighbourhood. I love the fact that everything they sell is sustainable, which makes this a one of a kind concept store. At Charlie + Mary you find the latest collections by some of the nicest eco brands around. Especially the french label L’Herbe Rouge has an amazing collection.


Next to fashion for both men and women, Charlie + Mary sell great lifestyle products like shoes, accessories and books. Even the art on the walls and the plants hanging from the sealing are for sale. So if you need an original and fair trade present (or just want to pamper yourself), do go check it out.

Two girls on a mission
Charlie + Mary was founded in 2009 bij Charlotte and Marieke, who have a beautiful mission: “We want to show the world that choosing for fashion that is stylish from the outside as well as produced in a stylish manner isn’t hard and very inspiring.” And they are doing a great job, as they’re opening their second store this month at “De Hallen” in Amsterdam-West.

If you go there make sure to enjoy this inspiring quote you find painted on their shop walls: “Fashion is not in dresses only, it’s in the sky, the streets, in ideas, in the way we live…” [Coco Chanel].


Charlie + Mary
Gerard Doustraat 84
De Hallen – Hall 17 (opening 28th of August 2015)

About Suzanne
Suzanne Smulders (30) recently started LENA the fashion library, a place where you can borrow a great selection of vintage clothing and local designers. For Volkshotel she’ll write about fashion. Things that are new, things that are different, things that are a must see…. and things that just caught her eye.

Suzanne Smulders

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